TEXTYLE is the studio of Rei Shiga — a Niigata-based freelance SEO content director and licensed Class 1 Civil Engineering Construction Manager. Ten years of hands-on site management, now applied to accurate, search-optimized content for specialized B2B industries.
Based in Niigata, with firsthand knowledge of the region's food, sake, and traditional crafts. I run Niigata Umami Guide, an English-language Substack introducing Niigata to international readers, and have pitched content strategies to local hospitality and craft businesses.
As a licensed Class 1 Civil Engineering Construction Manager, I bring field-tested accuracy on regulations, construction methods, and industry terminology to technical B2B content — a niche most content writers can't credibly cover.
The same attention to detail that construction work demands carries over to niche, precision-driven genres — including past personal writing for a mobile game community. An emerging focus area I'm actively building on.
Recent work spans SEO article production for the construction and demolition industry, LP copywriting for multi-location aesthetic clinics, and Japanese-language content for a major travel platform via an overseas localization service partner, refined through multiple editorial review rounds with the client's international team. Full case details available on request or on the Japanese site.
For SEO content strategy, article direction, or LP copywriting — reach out by email.