TEXTYLE is the studio of Rei Shiga — a Niigata-based freelance SEO content director and licensed Class 1 Civil Engineering Construction Manager. Ten years of hands-on site management, now applied to accurate, search-optimized content for specialized B2B industries.
Based in Niigata, with firsthand knowledge of the region's food, sake, and traditional crafts. I run Niigata Umami Guide, an English-language Substack introducing Niigata to international readers, and have pitched content strategies to local hospitality and craft businesses.
As a licensed Class 1 Civil Engineering Construction Manager, I bring field-tested accuracy on regulations, construction methods, and industry terminology to technical B2B content — a niche most content writers can't credibly cover.
The same attention to detail that construction work demands carries over to niche, precision-driven genres — including past personal writing for a mobile game community. An emerging focus area I'm actively building on.
Recent work spans SEO article production for the construction and demolition industry, LP copywriting for multi-location aesthetic clinics, and Japanese-language content for a major travel platform via an overseas localization service partner (0% AI-detection rate on delivered articles). Full case details available on request or on the Japanese site.
For SEO content strategy, article direction, or LP copywriting — reach out by email.